The future starts now. In no other country, the atmosphere of economic, social and cultural progress is as tangible as in Qatar. The nation is quickly developing from a commodity depending export economy to an open-minded knowledge society that contributes to speeding up progress across national, economical, and cultural borders globally.
The “Qatar National Vision 2030“ sums up the ambitious objectives of the emirate and builds on a solid balance of tradition and progress – and aspiration and reality. Qatar is part of the global community: as host of the “2022 FIFA World Cup Qatar” the country will welcome the whole world at the Persian Gulf and created a unique site where people from different cultures come together to shape the future: Katara Cultural Village. Katara sends a clear message to the world: strong cultures with their differences and characteristics are the basis for a vivid and progressive society. Different cultures can positively influence and stimulate each other socially, economically and technologically when they live together in peace and see peculiarities as assets.
Brandoffice developed a concept and business model for the State of Qatar that leverages cultural diversity to increase the competitiveness of brands and organizations in the gulf region as well as on global markets and to identify new business potential.