Kata­ra Cul­tu­ral Vil­la­ge — New per­spec­tives through inter­cul­tu­ral exch­an­ge

Cul­tu­ral com­pa­ra­ti­ve advan­ta­ge

The future starts now. In no other coun­try, the atmo­s­phe­re of eco­no­mic, soci­al and cul­tu­ral pro­gress is as tan­gi­ble as in Qatar. The nati­on is quick­ly deve­lo­ping from a com­mo­di­ty depen­ding export eco­no­my to an open-min­ded know­led­ge socie­ty that cont­ri­bu­tes to spee­ding up pro­gress across natio­nal, eco­no­mi­cal, and cul­tu­ral bor­ders glo­bal­ly.

Pro­gress through tra­di­ti­on

The “Qatar Natio­nal Visi­on 2030“ sums up the ambi­tious objec­tives of the emi­ra­te and builds on a solid balan­ce of tra­di­ti­on and pro­gress – and aspi­ra­ti­on and rea­li­ty. Qatar is part of the glo­bal com­mu­ni­ty: as host of the “2022 FIFA World Cup Qatar” the coun­try will wel­co­me the who­le world at the Per­si­an Gulf and crea­ted a uni­que site whe­re peop­le from dif­fe­rent cul­tures come toge­ther to shape the future: Kata­ra Cul­tu­ral Vil­la­ge. Kata­ra sends a clear mes­sa­ge to the world: strong cul­tures with their dif­fe­ren­ces and cha­rac­te­ris­tics are the basis for a vivid and pro­gres­si­ve socie­ty. Dif­fe­rent cul­tures can posi­tive­ly influ­en­ce and sti­mu­la­te each other soci­al­ly, eco­no­mi­cal­ly and tech­no­lo­gi­cal­ly when they live toge­ther in peace and see pecu­li­a­ri­ties as assets.

Inter­cul­tu­ral value crea­ti­on

Brand­of­fice deve­lo­ped a con­cept and busi­ness model for the Sta­te of Qatar that lever­a­ges cul­tu­ral diver­si­ty to increa­se the com­pe­ti­tiven­ess of brands and orga­niza­t­i­ons in the gulf regi­on as well as on glo­bal mar­kets and to iden­ti­fy new busi­ness poten­ti­al.

Over­view of Brand­of­fice ser­vices
  • Inter­na­tio­nal and inter­cul­tu­ral indus­try and trend ana­ly­sis
  • Com­pe­ti­ti­ve ana­ly­sis (incl. glo­bal bench­mar­king)
  • Deve­lop­ment of busi­ness and reve­nue model
  • Deve­lop­ment of busi­ness and imple­men­ta­ti­on plan