CeBIT — Pioneer for the future of digi­tal busi­ness


From an IT tra­de fair to a mee­ting point for digi­tal trend­set­ters and crea­ti­ve inno­va­tors


The future begins at CeBIT

Europe’s big­ge­st IT tra­de fair CeBIT must con­stant­ly evol­ve to stay ahead of the game and con­ti­nue to be the gui­ding trend­set­ter and inno­va­tor of digi­tal busi­ness and pro­vi­de the most attrac­tive sta­ge for entre­pre­neu­ri­al visi­ons and ‘mar­ket shapers’.

New high­lights, such as the start-up area SCA­LE11 and the CeBIT Glo­bal Con­fe­ren­ces, address new tar­get groups and bring IT experts, busi­ness deci­si­on makers, future-ori­en­ted CIOs, digi­tal pioneers and crea­ti­ve talents toge­ther to col­la­bo­ra­tive­ly deve­lop a pro­found per­spec­tive on the digi­tal future.

The clo­se link bet­ween the brand and busi­ness stra­te­gy dri­ves the deve­lop­ment of CeBIT from wit­hin and enables the brand to remain the navi­ga­tor for the digi­tal world.

Ambi­ti­on beco­mes expe­ri­en­ce

Based on an in-depth trend and desi­gn ana­ly­sis the stra­te­gic and visual future requi­re­ments for CeBIT were iden­ti­fied and defi­ned in an 360° ID work­shop. CeBIT’s future-pro­of posi­tio­ning was deve­lo­ped to stand out in the glo­bal com­pe­ti­ti­ve envi­ron­ment. The deve­lo­ped desi­gn sys­tem brings the brand to life across all chan­nels and touch­points for all inter­nal and exter­nal tar­get groups.

Online, live, prin­ted or in per­son – CeBIT is con­sis­tent­ly expe­ri­en­ced as a glo­bal trend­set­ter and pioneer of digi­tal busi­ness.





Over­view of Brand­of­fice ser­vices
  • Glo­bal trend and desi­gn ana­ly­sis as a basis for the fur­ther deve­lop­ment of the brand CeBIT
  • Ins­pi­ring 360° ID work­shop to posi­ti­on the brand stra­te­gi­cal­ly and visual­ly
  • Deve­lop­ment of a holi­s­tic desi­gn stra­te­gy and a cor­re­spon­ding desi­gn sys­tem