Europe’s biggest IT trade fair CeBIT must constantly evolve to stay ahead of the game and continue to be the guiding trendsetter and innovator of digital business and provide the most attractive stage for entrepreneurial visions and ‘market shapers’.
New highlights, such as the start-up area SCALE11 and the CeBIT Global Conferences, address new target groups and bring IT experts, business decision makers, future-oriented CIOs, digital pioneers and creative talents together to collaboratively develop a profound perspective on the digital future.
The close link between the brand and business strategy drives the development of CeBIT from within and enables the brand to remain the navigator for the digital world.
Based on an in-depth trend and design analysis the strategic and visual future requirements for CeBIT were identified and defined in an 360° ID workshop. CeBIT’s future-proof positioning was developed to stand out in the global competitive environment. The developed design system brings the brand to life across all channels and touchpoints for all internal and external target groups.
Online, live, printed or in person – CeBIT is consistently experienced as a global trendsetter and pioneer of digital business.